Prime Video, created by Amazon Mobile LLC, is among the popular streams having an enormous library of movies, TV shows, and original productions. It is part of the Prime subscription service and includes other extras like instant delivery and music streams. Prime Video is one of the largest household names nowadays in entertainment, along with other large streaming names Netflix and Hulu.

Prime Video boasts an excellent collection of features that create an incredibly good user experience. Perhaps its best aspect is X-Ray, providing users live information on the cast, music, and trivia about the media they are viewing. This is made possible because Amazon acquired IMDb, so they ensure they take advantage of this as an enriched viewing experience. Prime Video also accommodates up to six profiles, including children's profiles, designed to have parental restrictions to create children's viewing experiences safe.

Prime Video's user interface is now greatly improved to become more intuitive and personalized. The UI is supportive of turning pages, animations, and zoom effects, making browsing more pleasing. Users of living room devices get their chosen content automatically playing while they are browsing, and live channels are also automatically started when the "Live TV" tab is initiated. The easy method provides users with the ability to access the intended class of content at the earliest.

Prime Video boasts an extensive library of material, including Amazon Original series and movies, and much of it is streamed as 4K Ultra High Definition with HDR high-definition. High-definition delivery is particularly important when it comes to picture quality, especially when streamed on compatible hardware. The service provides live stream capabilities for sports events which continue to attract broader audiences of viewers.

Prime Video streaming service provides access to users through various platforms including smartphones and tablets and smart TVs and Apple TV together with additional smart media players. Such compatibility between various platforms allows users to access their favorite series and movies everywhere they desire.

Prime titles are downloadable to be viewed offline by users and particularly useful to users who are away from their laptops or are plagued by poor network connectivity. It is accessible both from tablets from Fire and from Prime Video on iOS and Android. Mention should be made that the downloaded titles are all accessible on all of the profiles, including children's profiles, and may require some additional parental monitoring.

It features an updated Prime Video experience that is also more personal, courtesy of generative AI. The "Movies" and "TV Shows" tabs both now boast "Made for You" collections centered around user interest rather than standalone add-on subscription or purchase selections. Such personalization allows users to more easily explore titles best suited to their viewing habits.